Chelsea's American Tour Rated A Success
Premiership Countdown: 12 Days to Go.
The Guardian ran an interesting story in today’s edition entitled “Blues Can’t Match The Beatles, But American Project Reaps Rewards.”
The article, written by Matt Scott, reports on Chelsea’s marketing strategy in America capturing the hearts and minds of American soccer fans. At this rate, we could expect to see more English clubs playing friendlies in America in the future as they all hope to capture more of the market and sell more jerseys.